Brand Spotlight: Enjoy Haircare, Enjoy Life

Enjoy Professional Haircare is a hairdressers' brand. The company is for the hairdresser, by the hairdresser, and of the hairdresser. The explosion of drugstore brands on the market has made it increasingly difficult for stylists to find the respect they deserve for their knowledge and expertise as well as the means to create a sustainable living. It is very exciting for everyday consumers to have the power to walk into a drugstore and purchase the means to straighten, color, and treat their own hair. What doesn't enter into their decision making process is that the manufacturers are not really concerned with whether or not the consumer is qualified or capable. The primary motivation is selling and profits. The results are often disastrous. Many African American women have found themselves on the business end of a DIY relaxer gone terribly wrong; many people of all ethnicities have bleached their hair in the hopes of achieving platinum locks, only to find that hair sliding off their heads and into the sink.

Enjoy Haircare has a passion for empowering hairdressers, offering them the absolute finest tools, products, and programs to compete in the ever-changing marketplace. In addition to cutting edge professional only products, they provide hairdressers with the knowledge and power to prescribe hair care to their clients that precisely addresses their needs and desires. This company truly understands what it takes to partner with a salon.

This line was developed by Patrick Dockry, who entered the beauty industry in 1978-79 as an upstart manufacturer on nail design products. He then turned to cosmetology school, salon ownership, and hair care distribution. Finally, he came to develop Enjoy, a line of impeccable quality with sulfate free and pH balanced products.

When straightening coarse hair, a styling aid that repels humidity and prevents reversion is key to the longevity of the style. Enjoy Professional Hair Care Straightener applied before blow drying does much of the work for you.