Brand Spotlight - Keratin Complex by Coppola

Keratin treatments are the latest breakthrough in hair smoothing salon treatments.  Many hair types are highly resistant to straightening, but many women still want to wear straight hair... at least SOME of the time.  This manipulation can be very difficult to maintain.  Most techniques used to achieve straight hair have been very destructive to the natural pattern of hair.  Relaxers use intense chemicals and sometimes lye to break down the chemical bonds of the hair for a smooth texture.  After getting a relaxer, the hair has a smooth, silky feel to it, but the benefits don't last and the hair is often left weak and brittle and the texture is forever altered.  It is not a treatment that can easily be walked away from since any new growth has to be relaxed to match the already treated hair.

Japanese thermal straightening is a cumbersome, time consuming process requiring multiple applications and multiple flat ironing to lock in the treatment applications.  Stylists have to be specially trained at a handful of schools and it can be difficult and expensive to keep up with a qualified stylist.  It only works on limited types of hair.

The beauty of keratin treatments is that it actually works with the texture and not against it.  It fills in porous hair with the naturally occurring  protein keratin so that it lays smoother, but does NOT destroy it's chemical bonds.  It simply wears off of the hair with no distinction from untreated, newly grown hair once it does.  Treated hair can be worn wavy or straight.

Keratin Complex by Coppola is a leader in the development of keratin treatments.  Their formaldehyde-free formula is highly regarded in the hair industry.

The Keratin Complex Shampoo and Conditioner are highly recommended for keratin treated hair to maintain the life of the treatment.





Keratin Complex Infusion Therapy Keratin Replenisher works by opening the hair cuticle, infusing with keratin, and sealing the keratin into the cuticle with heat during blow drying and styling.


Not only does Infusion Therapy Thermoshine protect against the heat of flat ironing, it reduces fly aways and adds sheen.